This is the stuff childhood dreams are made of.
FreakerSneaks, a Greek company that customizes sneakers, just dropped a pair of Nintendo Entertainment System-themed Air Jordans. The white kicks come with red accents— the trademark colors of the 1980s game console— and other geek-friendly details such as a D-pad (which controls the direction of characters in video games), and pressable buttons mid-heel on each shoe. The tongues of the sneakers are also decorated with the motifs of “Super Mario Bros.” and “Duck Hunt,” a 1984 shooter game, respectively.
Only ten pairs of the Jordan “NES” IVs will be made, but at $1,250 each, they aren’t cheap (FreakerSneaks is selling an “NBA Jam”-themed pair of kicks at a similar price.) That said, though the shoes weren’t made with the imprimatur of Nintendo, FreakerSneaks knows there’s a market of now wealthy Gen Xers who grew up playing NES that will be willing to shell out. Last year, they remade a limited edition pair of Nike grey sneakers inspired by Super Nintendo (SNES), the 1990s console successor to the NES that no longer appear to be in stock. FreakerSneaks has also produced shoes in hommage to the PlayStation.
But even more so than SNES, the NES is a key device in video game history. Almost 62 million editions of the console were sold and long before Pokémon, the NES’ success made its Japanese parent an American household name. In 2009, video game website IGN named the NES the greatest video game console in history.
Also read: How did Nintendo get cool again?
Last year, Nintendo released a $60 mini version of the NES for the holiday sales season, which sold out quickly and was regarded by the gaming press as its most popular product in years.
View more information: https://www.marketwatch.com/story/you-can-now-buy-a-pair-of-nintendo-themed-air-jordans-for-1250-2017-07-17-8884915