Why Do Auctioneers Talk Fast? — They’re Not on a Time Crunch

Even if you’ve never been to an auction, chances are you’ve got a good idea of what one entails. There’s a lot of fast talking, people in suits holding up cards, and maybe there’s a gavel involved. OK, there’s definitely a gavel — how else are you going to mark the closing of a sale?

But let’s be honest: It’s the loose-lipped quick speaking of auctioneers that’s the true hallmark of any self-respecting sale. So, have you ever stopped to wonder why they talk so fast?

Seriously, why do auctioneers talk so fast?

While you may think that speaking quickly has do with the fact that auctioneers are trying to save everybody’s time, the real reason they speak so fast is to get you to buy more stuff.

How does that work? Well, it’s deeply rooted in the psychology of rhythm.

By creating a rhythm, it becomes easier for people to fall into a pattern of behavior, and this principle applies to almost any phenomenon. Great fighters will create a rhythm in a fight and then break that rhythm accordingly, adjusting it to catch their opponent off balance. The same applies to folks at an auction.

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why do auctioneers talk so fast

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The article continued, “The speed is also intended to give the buyers a sense of urgency: Bid now or lose out. And it doesn’t hurt the bottom line, either. Auctioneers typically take home from 10 to 20 percent of the sale price. Selling more items in less time means they make more money.”

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