The National Basketball Association’s Development League (D-League) will be known as the G-League for the 2017-2018 season because it is being sponsored by the sports drink company Gatorade.
Founded in 2001 as a league to develop NBA talent, the D-League will have 25 teams in the 2017-2018 season: 40% of current NBA players have spent time in the D-League.
The Gatorade Sports Science Institute (GSSI) intends to work with players in the league on player nutrition and training, according to a statement released on Feb. 14 by the NBA Development League.
“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade
is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA deputy commissioner and chief operating officer.
The G-League’s logo will include Gatorade’s logo:
Many NBA watchers have already mocked the G-League.
Gatorade didn’t immediately respond to a query about how much it is spending on the partnership.
Not only is the D-League — er, G-League — cashing in from sponsors, but even NBA teams will be featuring advertisers’ logos in a new place next season: team jerseys. For the first time next season, NBA jerseys can feature advertisements on them. Five teams have struck deals so far, according to Forbes, including General Electric
paying the Boston Celtics around $8 million for a patch on their jerseys, and Blue Diamond almonds paying $5 million to the Sacramento Kings for a jersey ad.
View more information: https://www.marketwatch.com/story/the-nba-is-changing-its-d-league-to-the-g-league-the-g-is-for-gatorade-2017-02-14