The NBA is changing its D-League to the G-League (G is for Gatorade)

The National Basketball Association’s Development League (D-League) will be known as the G-League for the 2017-2018 season because it is being sponsored by the sports drink company Gatorade.

Founded in 2001 as a league to develop NBA talent, the D-League will have 25 teams in the 2017-2018 season: 40% of current NBA players have spent time in the D-League.

The Gatorade Sports Science Institute (GSSI) intends to work with players in the league on player nutrition and training, according to a statement released on Feb. 14 by the NBA Development League.

“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade
PEP,
-0.34%
is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA deputy commissioner and chief operating officer.

The G-League’s logo will include Gatorade’s logo:

Many NBA watchers have already mocked the G-League.

Gatorade didn’t immediately respond to a query about how much it is spending on the partnership.

Not only is the D-League — er, G-League — cashing in from sponsors, but even NBA teams will be featuring advertisers’ logos in a new place next season: team jerseys. For the first time next season, NBA jerseys can feature advertisements on them. Five teams have struck deals so far, according to Forbes, including General Electric
GE,
-0.66%
 paying the Boston Celtics around $8 million for a patch on their jerseys, and Blue Diamond almonds paying $5 million to the Sacramento Kings for a jersey ad.

See also  https://www.marketwatch.com/story/global-watermelon-seeds-market-statistics-cagr-outlook-and-covid-19-impact-2021---2023-2021-05-24

View more information: https://www.marketwatch.com/story/the-nba-is-changing-its-d-league-to-the-g-league-the-g-is-for-gatorade-2017-02-14

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