Every year, countless tributes spread across social media to remember and honor the thousands of people who were killed on Sept. 11, 2001.
This year — the 16th anniversary of the attacks — is no different.
One such celebrated tribute, in particular, that makes the rounds every 9/11 comes from perhaps an unlikely corporate source: Budweiser
During the Super Bowl in February 2002, the beer giant aired this powerful spot for the first and last time, yet it still resonates 15 years later.
Racking up more than 20 million views since it ran, the ad was the culmination of an ambitious effort by Budweiser that involved getting approval from Congress and a blessing from the mayor.
“We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9/11,” a former Anheuser-Busch exec explained to Fox. “To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing…just amazing.”
Amazing? Many would agree:
Budweiser aired an updated spot of the commercial on the 10th anniversary of 9/11, and, in that version, the skyline featured the new skyscraper.
View more information: https://www.marketwatch.com/story/the-911-budweiser-ad-that-still-has-people-talking-15-years-after-the-only-time-it-aired-2017-09-11