Starbucks launches voice ordering in China with Alibaba smart speaker

Starbucks Corp.
said Wednesday that it has partnered with Alibaba Group Holding Ltd.
to launch voice ordering in China with Alibaba’s smart speaker, Tmall Genie. The Starbucks virtual store sells a Starbucks-themed version of the speaker. Deliveries arrive within 30 minutes. Starbucks and Alibaba have been partners for one year and have collaborated on a number of programs to grow the coffee business in China. The voice ordering program uses Alibaba’s on-demand food delivery platform, which was introduced earlier this year. Starbucks stock has rallied almost 65% over the past year. Alibaba shares are up 14.3%. And the S&P 500 index
is up 3.5% for the period.

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