Netflix wants to remind you: Binge responsibly

NEW YORK (MarketWatch)—As part of a clever April Fools’ Day antic, Netflix Inc. is urging its users to binge responsibly.

April Fools’ Day isn’t many people’s favorite, but Netflix
is having a little fun prompting one of 13 public-service announcements to play after a viewer streams more than two consecutive episodes of a show.

“Are you exhausted? Do you keep making promises you can’t keep? Do you keep telling yourself, ‘just one more episode, and I’ll go to bed’?” asks Linda Cardellini, from Netflix’s “Bloodline,” in one video. “I’ve been there too, it’s exhausting, and exhilarating. Please, go to sleep.”

The videos star actors and actresses from some of the streaming giant’s original shows, all urging users to get up from the couch and shower, go outside, eat real food, or call their mom, as a few examples.

“We believe every member, after watching great originals such as ‘Unbreakable Kimmy Schmidt,’ movies and TV shows should break away from the screen for a little ‘me time’,” Netflix spokesman Cliff Edwards said in a statement.

If you’re one of Netflix’s 54.5 million subscribers, the videos are available online.

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