On the Internet, nobody knows you’re a small business.
The Internet is keeping entrepreneurs afloat around the world, especially in the emerging markets. And small-business owners need encouragement to use the Web to build their customer base, says Tod Cohen. As deputy general counsel, global government relations at eBay Inc. , Cohen studies the impact of technology on small businesses across developed and emerging markets.
The Internet, and the services that exist because of it, has leveled the playing field for small business, Cohen says. “Engaging in global, technology-enabled commerce practically doubles the chance that a small business in the developing world will complete its first year,” he writes in an opinion article published Wednesday on MarketWatch.
But entrepreneurs too often face obstacles to technology-enabled trade, Cohen adds. Accordingly, business owners and governments must do more to make electronic commerce easily accessible, he says. When business owners can operate on a wider stage, Cohen argues, their global earnings support local, regional and national initiatives.
What are your ideas about small business and global trade? Chat live with Cohen on Twitter at 12 p.m. ET / 9 a.m. PT on Thursday, Dec. 19. Use the hashtag #MWChat or submit your questions in the comments section below.
Our Twitter chat with Tod Cohen (@todcohen) is over. Here’s a recap of the conversation:
Tod Cohen is deputy general counsel of global government relations at eBay Inc. He studies the impact of technology on small businesses across developed and emerging markets and recently published an op-ed for MarketWatch. Here’s a Twitter chat discussion he held on technology-enabled commerce.
— Jonathan Burton
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View more information: https://www.marketwatch.com/story/mwchat-what-are-your-ideas-about-small-business-and-global-trade-1387380308