KFC to air holiday ‘mini-movie’ on the Lifetime network called ‘A Recipe for Seduction’

KFC is spicing up the holidays with a new “mini-movie,” a 15-minute film/commercial that will air on the Lifetime network Dec. 13 at noon, called “A Recipe for Seduction.”

The movie is the latest in a series of high-profile holiday marketing stunts from the chicken chain and its parent company Yum Brands Inc.
YUM,
-0.27%

So far this season, KFC sold a fried chicken-scented firelog at Walmart Inc.
WMT,
+0.46%
And Pizza Hut created an “Original Pan Pizza” weighted blanket selling for $150.

Yum is also the parent company of Taco Bell, which has opened a resort and hotel in Palm Springs that sold out of reservations in minutes and had a Valentine’s Day sweepstakes to host a wedding at its location on the Las Vegas Strip.

KFC sees the Lifetime movie as a distraction from the stresses brought on by the coronavirus pandemic and lockdowns.

See: McDonald’s McRib is back, adding to the big names popping up on the fast-food chain’s menu

“‘A Recipe for Seduction’ is a perfect excuse to curl up at home and escape to your own happily ever after,” said Andrea Zahumensky, KFC U.S. chief marketing officer, in a statement.

The movie stars Mario Lopez, known for roles on “Saved By the Bell” and in this year’s Lifetime holiday movie, “Feliz NaviDAD.” He’s also appeared in a slew of other made-for-television movies and on various TV shows.

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In “A Recipe for Seduction,” he plays Colonel Harland Sanders, KFC’s founder and the ongoing face of the brand.

Yum stock is up nearly 4% for the year to date while the S&P 500 index
SPX,
-0.03%
has gained 14.1% for the year to date.

View more information: https://www.marketwatch.com/story/kfc-to-air-holiday-mini-movie-on-the-lifetime-network-called-a-recipe-for-seduction-11607355165

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