Kanye West’s first design for Gap is a blue jacket with no zippers, buttons or snaps


Kanye West’s first Yeezy Gap piece is finally here.

Almost exactly one year after announcing his partnership with the retailer, the rapper celebrated his 44th birthday on Tuesday, June 8, by dropping his first design: a single blue puffer-style jacket priced at $200.

Dubbed the “Round Jacket” and set to ship this fall, the unisex outerwear features no zippers, buttons or snaps, is made from recycled nylon and includes a Yeezy Gap logo tag.

Ahead of the surprise drop, West teased the jacket’s release last week by stepping out in the style in 80-degree LA, although most fans were distracted by his bizarre face covering and Nike Vandal High sneakers.

To celebrate the launch, West and Gap
GPS,
+0.23%
have arranged for “floating projections” of the coveted coat to pop up in various locations in NYC, LA and Chicago; the musician used a similar marketing strategy ahead of his “Yeezus” album release in 2013.

Last month, Business of Fashion reported that Yeezy Gap was on track to debut in June, leading many fans to believe that the full collection was coming soon.

The press release announcing the collaboration last year promised “modern, elevated basics for men, women and kids at accessible price points,” and there’s no word yet on when more designs will drop.

See also  Twitter spammers impersonate celebrities - MarketWatch

Last July, the “Bound 2” rapper shared a sneak peek at a Yeezy Gap fitting, which included a handful of neon-bright tie-dye pieces along with a few signature Yeezy neutrals.

West’s 10-year deal with Gap — reportedly worth close to $1 billion — marks a full-circle moment for the star, who worked at one of the retailer’s Chicago stores as a teenager.

In 2015, the Grammy winner told Vogue, “One of my dreams was to be the head creative director of the Gap. I’d like to be the Steve Jobs of the Gap … I’m not talking about a capsule. I’m talking about full … creative control of the Gap is what I would like to do.”

This article was first published on NYPost.com.


View more information: https://www.marketwatch.com/story/kanye-wests-first-design-for-gap-is-a-blue-jacket-with-no-zippers-buttons-or-snaps-11623174107

Articles in category: moneyist

Leave a Reply

Back to top button