Musical.ly was a short-form video social media app that basically killed Vine, per Vice. It was founded in 2014, and predominantly targeted teens as a lip-syncing app. Four years later, Musical.ly was acquired by TikTok, a direct competitor. Rather than a shutdown, it was more of a “rebrand,” as TikTok absorbed the app and user-base, while ditching the name and logo.
But it wasn’t smooth sailing from there — almost two years ago, back in October 2018, it was rumored that TikTok would be shutting down for good. However, the app immediately took to Twitter to debunk the false claims, deeming it “fake news.” The app’s fanbase was relieved, but little did they know, this wouldn’t be the first shutdown scare for TikTok.
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