Back in June, Josh Bowmar posted a video of himself killing a black bear with a homemade spear. He was clearly pretty stoked about his accomplishment, cheering “I drilled him perfect” as he dealt with the overwhelming jubilation of it all.
On the flip side, animal lovers, understandably, weren’t nearly as thrilled.
Wayne Pacelle, CEO of the Humane Society, dubbed Bowmar “this year’s version of Walter Palmer,” referring to the infamous killer of Cecil the lion.
Bowmar’s “so deeply disconnected from the suffering of an innocent creature that he felt free to yell and prance with joy as the life was spilling out of this innocent animal,” Pacelle wrote in a blog post.
Others, of course, took to social media with their howls of disapproval:
Calls for a boycott eventually rang out:
The backlash from those offended, which included the Alberta government, led to a severing of ties between Under Armour
and Bowmar’s wife, also a hunter and owner of a fitness business in Ohio.
She had said she was the one who filmed the kill.
A spokeswoman for U.S. athletic apparel maker told Reuters on Thursday that while the company is “dedicated to the hunting community,” spearing the bear in such a manner “was reckless and we do not condone it.”
Spear hunting is already banned in parts of Canada, and now the government says it will outlaw the practice in Alberta starting in the fall. The officials are also considering filing charges against Bowmar, according to the Reuters report.
Here’s Sarah Bowmar lamenting the news via Instagram:
“I love and care about all of you and wanted to let you know that due to recent circumstances and media attention of a LEGAL hunt, @underarmour and @uahunt have terminated their relationship with us due to international social pressure from anti-hunters,” she wrote. “It really breaks my heart, we lived and breathed the brand for years and gave them everything that we had.”
But not everybody has a problem with the Bowmars and their proclivity for “bear fajitas,” as Sarah proudly claimed when questioned about what they did with the bear following the kill.
Under Armour is getting a lesson in can’t-please-everyone as the company’s Facebook page has been swarmed with comments like these:
And, as of Tuesday morning, a petition on Change.org pleading with Under Armour “to quit cowering to ANTI-HUNTERS” has garnered about 6,500 signatures.
View more information: https://www.marketwatch.com/story/hunter-kills-bear-with-spear-under-armour-kills-sponsorship-internet-rages-2016-08-23