It pays to be well liked.
A new website called inkifi.com calculates how much your posts are worth on Instagram based on how many followers you have just by typing in your Instagram handle.
Plenty of Instagram influencers — non-celebrities with more than 3,000 followers on the social media app — get paid by brands to post photos promoting their swag or a travel experiences. But just about anyone can build up a following and get paid in the process.
“Micro-influencers” are people who have as few as 3,000 followers on the photo sharing app, and they’re charging some brands per post. Someone with a more modest 1,4000 followers can make $8 per pic, while someone with around 600 can earn around $3.50, according to inkifi.com. And Tribe, an influencer marketplace, told Business Insider that those with between 3,000 to 10,000 followers can charge brands between $60 to $115. People with more than 100,000 followers can ask for more than $400 per post.
Now is a good time to start promoting your social page since 48% of marketers plan to increase their influencer marketing budgets in the next year, according to inkifi.com and ways to increase your follower count without paying for more are simple. Use hashtags like #FF (Follow Friday), #instafollow, #141 (like for like), #tagforlikes and #followback, Jayson DeMers, an SEO and online marketing expert wrote in a tutorial for Forbes.
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He also suggests liking hundreds of random pictures from people in your target audience. For example, if you love fashion, like a ton of style-focused photos. If food is your thing, give some love to culinary-driven posts. Every 100 likes can get you six or more followers. Another natural way to get more love is to like and comment on other people’s posts. And don’t forget that quality trumps quantity — no one “likes” a photo with a bad filter and blurry subjects, DeMers notes. Using the Mayfair filter can also score you a few more followers. According to Track Maven’s Fortune 500 Instagram Report, Mayfair is the most effective filter for marketers.
Once you up your number of followers, work on keeping them interested.
“Engage with your audience, reciprocate the love with “likes,” answering as many questions as you can, and on occasion, respond to their comments,” Carolina Dali, a makeup artist and influencer with more than 37,000 followers on Instagram tells Moneyish. “This makes them feel connected to you on a more personal level, that’s how you not only build, but also retain your following as well as create a buzz because if those followers like you and your page, they’ll recommend it to friends.”
Brand experts agree that your posts are worth more than just your follower count.
“Now the metric brands should be looking at the cost per engagement — the cost of the post divided by the number of comments, likes, and shares — because these days anyone can buy reach,” Lisa Targett of Tribe told Business Insider.
Here are the top 10 influencers of 2017 according to HopperHQ.com, and how much they make per post.
Huda Kattan – 20.5 million followers; $18,000 per post
Cameron Dallas – 19.8 million followers; $17,000 per post
Jen Selter – 11.3 million followers; $15,000 per post
Zoella ; 11.1 million followers – $14,000 per post
Nash Grier; 10.2 million followers – $13,000 per post
Chiara Ferragni ; 9.7 million followers – $12,000 per post
Julie Sarinara; 4.6 million followers – $10,000 per post
Aimee Song; 4.6 million followers – $9,000 per post
Danielle Bernstein; 1.7 million followers – $7,000 per post
Liz Eswein; 1.3 million followers – $7,000 per post
View more information: https://www.marketwatch.com/story/heres-exactly-how-much-your-instagram-posts-are-worth-2017-11-08-1288153