When deciding what to buy your mom — or, on behalf of your young children, your wife — this Mothering Sunday, think carefully before buying flowers.
Moms would like to spend time with their children. Some 25% of mothers would like a “nice meal” this year (up from 13% last year), followed by gift cards (16%, down from 27% last year), according to a new survey of more than 1,000 adults by coupon site RetailMeNot. Some 27% of mothers want gift cards, 13% would prefer a spa day, but only 8% of mothers surveyed said they would like flowers, the same percentage as last year. (Candy, jewelry and a spa day also languished in the single-digit percentages and housewares only received 2% support.)
Read: What do mothers really want for Mother’s Day?
Despite this survey’s findings, more Americans consider giving flowers to their mother on Mothering Sunday on May 8 than Valentine’s Day on Feb. 14, according to Google Trends data for the last decade compiled by the Pew Research Center’s “Religion and Public Life Project.” And flowers are a traditional Mother’s Day gift: When the U.S. House of Representatives issued its first Mother’s Day resolution in 1913, federal officials were implored to wear a “white carnation or some other white flower” to honor moms across the land. Tread carefully, however. The flowers that arrive don’t always live up to their online photos.
The good news for florists: Flowers are a more popular choice on other surveys, even if they’re not the No. 1 gift of choice by moms. Some 63% of mothers say they would like quality time with their family, followed by flowers (33%, which is the most popular tangible gift on the list), chocolate and a spa day (28% respectively) and a family brunch (27%), a separate survey of more than 1,000 adults by Ebates.com, a cashback retail website. Flowers are a classic gift, according to Kevin Johnson, chief executive of Ebates, and are preferable to something potentially insulting. (Some 94% of mothers, for instance, said they would not like to receive gym membership.)
Consumers are expected to spend $21.4 billion on Mother’s Day, up 52% from $14 billion in 2006, with an estimated $2.4 billion being spent on flowers, according to the National Retail Federation, an industry group. Americans will only spend more (more than $4 billion each) on jewelry and a special outing such as brunch or dinner that day. The money spent on flowers is in no small part due to the many small business owners “who work very hard to help people express their feelings” with flowers, says Jenny Scala, a spokeswoman for the Society of American Florists, which has also worked with researchers to show their emotional and psychological benefits of receiving them.
View more information: https://www.marketwatch.com/story/does-your-mom-really-want-flowers-this-mothers-day-2016-05-05