Burberry sues, saying J.C. Penney copied its designs

Burberry Group PLC accused J.C. Penney Co. in a lawsuit Tuesday of infringing on its famous “check” pattern by selling exact copies of its designs.

The British luxury brand said Penney
  sold a “scarf coat” and a quilted jacket that featured replicas of Burberry’s plaid pattern, according to the lawsuit filed in U.S. District Court for the Southern District of New York.

A Penney spokeswoman declined to comment on the litigation. Burberry
  declined to comment.

The check design, which Burberry has splashed on everything from $225 umbrellas to $1,600 fur-trimmed scarves, has been protected since company founder Thomas Burberry trademarked it in the 1920s.

Burberry said Penney continued selling the products for two months after the fashion house alerted the retailer to its objections. The lawsuit says the items were made by Levy Group Inc., a New York-based distributor of private-label and branded apparel, which was also named as a defendant. 

An expanded version of this report appears on WSJ.com.

View more information: https://www.marketwatch.com/story/burberry-sues-saying-jc-penney-copied-its-designs-2016-02-09

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